Campaigns

Learn how to create the business rules that govern when paywalls are shown and to whom

A Campaign Rule governs the in-app experience including how and when your users will see your paywalls.

Create a Campaign

1. Go to Campaigns page

Navigate to the Campaign section of the Control Center

Locate your placement in the list and click on it. Or Create a Placement

3. Add a Campaign Rule to this Placement

4. Name your Campaign Rule

Give your campaign a Name.

5. Select Audience Rules

If you only want to show your campaign to certain app users, select rules from the Campaign Filters

6. Select a paywall

Select a paywall to show in this campaign from the dropdown.

Learn more about creating paywalls

Show 2 different paywalls in the same campaign by setting up an A/B Test.

7. Go Live! ⚡️

Flip the green status switch to set the campaign status as live.

Finally, click 'Publish' to save changes. The campaign and attached paywalls will now be returned to your app users.

Campaign Run Order

You can create multiple campaigns with the same label. The Nami system will test each campaign in order and try to apply the rules to the device. If the rules match, the paywall will be raised. If not, the system will try the next campaign in the list.

You can rearrange campaigns within a label by dragging/dropping.

Nami Best Practice: Fallback Campaign

If you have multiple campaigns under the same placement label, it is a good idea to have a fallback campaign. Add another campaign with the same label and don't add any rules. That way, if the user doesn't match any of the previous campaign rulesets, they will still see a paywall.

Last updated